BONSERNEWS.com – TikTok CEO Shou Zi Chew revealed that currently the TikTok platform is no longer just singing or dancing, but has developed as a place for education to develop Micro, Small and Medium Enterprises (MSMEs).
In his remarks at the 2023 TikTok Southeast Asia Impact Forum in Jakarta, Shou said, he started setting foot six years ago in Southeast Asia.
Previously, TikTok was only filled with around 100 workers, now has nearly 8,000 employees in this region.
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Meanwhile in Indonesia, TikTok CEO Shou Zi Chew revealed that there are nearly 2,000 people who support TikTok’s operations.
“This team fills the creative aspirations of more than 325 million across Southeast Asia and 125 million Indonesians who visit and are involved in TikTok every month,” said Shou Chew.
According to Shou, as the platform develops, the content on TikTok becomes more diverse.
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“Singing and dancing are still important, but we’re seeing other verticals and sectors like education, skyrocketing on our platform globally,” said Shou.
He gave an example, in Indonesia there is a #SamaSamaBelajar trend which provides access to educational content such as public speaking skills, which according to Shou, this hashtag has received more than 100 billion views on the platform.
One of the creators that Shou Zi Chew pays attention to on TikTok is the Pandawa Group, which contains five young people with 6.9 million followers there who often create content to clean up rivers and water areas from accumulated trash, with areas cleaned up to 147 location.
According to him, this is very inspiring. Apart from that, in the business sector, Shou also said that TikTok has provided tools to support the growth of more than 15 million small businesses throughout Southeast Asia, including 5 million of them in Indonesia.
According to him, in Indonesia there are now more than 2 million small sellers who market their products at the TikTok Shop. One of the examples given is Regina Oktaviana at @oktaviana_tas_grosir, who developed her handbag business through the TikTok Shop, by promoting it to her 3 million followers.
Furthermore, Shou also revealed that TikTok would invest billions of USD in Indonesia and Southeast Asia in the next two years.